Position LMA Data Specialist

About

Description

To work with the different PPB business areas to shape direct marketing campaigns and select the appropriate target populations and data for campaigning. The incumbent needs to have a good understanding of data-driven direct marketing; good communication skills; good understanding of Microsoft SQL and a good grasp of how-to setup logical decision trees to configure communication across a client journey.

Responsibilities

• Manage all data aspects related to the end to end Intelligent Driven Marketing process.
• Partner with business to understand their campaign strategy
• Data extraction and automation of campaign execution end to end
• Ensure that campaign data is on time and of a high quality
• Campaign and Power BI dashboard monitoring
• Campaign optimisation and guide campaign strategies
• Stakeholder and Relationship Management across portfolios
• Project support
• Application and upholding of data, campaign process and communication governance for campaigning

Qualifications

• Degree in Information Technology or Business Management, Marketing, Statistics, Finance or similar

Application instructions:

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